I get a lot of spam. We all get a lot of spam, but I get a LOT of spam. Usually from bots trying to get me to approve junk links to help them with rankings in my comment threads. I painfully check and read each one and tag as junk yet they still keep coming. And after this post, I will get even more, but such is life. Obviously I’d rather be out in my C4, but alas that is a story for another post (think ice.. lots and lots of ice).

I’m multitasking on a couple projects and need to rest my eyes yesterday so I check my personal junk folder. I notice an email from a name that sounds real. I begin reading and I almost delete it from the first sentence “I thought your readers might be interested in..” Well good readers, be glad I didn’t delete.

LuxuryLab has created a massively insightful and valuable report – L2 Digital IQ Index for the automobile industry. I could paraphrase to make myself sound intelligent, or I could be lazy and cut and paste… guess which wins:

“The Index, authored by NYU Stern professor of Marketing, Scott Galloway, ranks the top 44 U.S. automobile brands according to their digital competence (site, social media, mobile, digital advertising and SEO.)”

So, I was sold on the read just after the first paragraph. Why continue reading? Why did I even care in the first place? Vanity, of course:

“Interestingly, your twitter account was mentioned in the full report: ”PORSCHE’S TOP NON-BRAND AFFILIATED TWITTER USER, 89C4, TWEETS ABOUT HIS 1989 PORSCHE C4 AND HAS MORE THAN 2,000 FOLLOWERS.” Porsche ranked fifth in the Luxury category and fourteenth overall.”

So there you have it. Out of truckloads of spam and checking each and every one individually once in a while a human gets tucked in. Thank you for the heads up LuxuryLab and thank you for the research and reference.

You can download the rankings and top line findings PDF to get a preview of the info.